Find what costs you visitors before they leave
PinMarks checks the pages visitors decide on for conversion gaps, and reviews desktop and mobile screenshots for layout and mobile problems. Each finding arrives with the page, the fix and an owner.
Free for 15 days. No credit card needed.
Headline does not explain the value
No social proof on key pages
Tap targets are smaller than 44px
UX & conversion3 open issues on this page
The site works. It just does not convince.
Nothing is broken, so nothing alerts you. Vague wording, a missing trust signal or a cramped mobile layout quietly lose visitors every day.
Copy drifts
A headline gets shortened, a button is renamed to “Submit” and a testimonial section is cut, and each change looks harmless on its own.
Most visitors are on a phone
A layout that looks fine on a desktop can cut content off, shrink text or hide the main action behind a menu on a small screen.
Nobody reviews it fresh
The team has seen the page a thousand times. Placeholder text or an old copyright year can stay live for months.
From scan to a better page
Conversion checks
on the pages that matter
Each scan reads your pages and checks the basics of persuasion. Checks that only make sense on the pages visitors decide on, such as home and pricing, skip everything else, so a blog post is not told it lacks testimonials.
- Vague call-to-action wording like “Submit” or “Click here”
- A headline that does not say what you offer
- No testimonials, reviews, ratings or customer logos
- No guarantee, free trial or risk-free wording
- Pricing page without a plan comparison, FAQ or refund wording
UX & conversion
Export reportPages scanned
8 of 30 pages
A design review
on desktop and mobile
An AI-assisted review looks at screenshots of your pages at desktop width (1440px) and mobile width (375px) and reports real, specific problems a visitor would notice. It reviews up to 3 pages per scan.
- Hierarchy and layout: a hidden main action, overlapping or clipped elements
- Forms: poor grouping, unclear required or error states
- Mobile: content cut off, tiny text, small or crowded tap targets
- Placeholder text, an out-of-date copyright year and broken image icons
Tap targets are too small
First detected 4d ago · Last scanned today
Problem
The footer links on the mobile screenshot are smaller than 44px and sit close together, so they are easy to miss.
Seen on
- / (mobile)
- /pricing (mobile)
Recommended fix
Give each link at least 44px of tap area and more space between them.
Each finding
says what to change
Every finding names the page, explains the effect on the visitor and suggests a fix, so a marketer or designer can act on it without a long brief.
Headline does not explain the value
First detected 6d ago · Last scanned today
Problem
The main headline is too vague to tell a visitor what you offer or who it is for.
Found on
- /
Recommended fix
Say what it is, who it is for and the main benefit in one line.
How is this different from…
What about a CRO audit?
Good at: A deep, expert review of your funnel.
Falls short: It costs a lot, takes weeks and is out of date after the next edit.
PinMarks: Repeats on a schedule and flags the basics the week they slip.
What about A/B testing tools?
Good at: Prove which version converts better.
Falls short: They need traffic and a hypothesis, and they do not notice a broken mobile layout.
PinMarks: Finds the obvious gaps worth fixing before you test anything.
What about reviewing the site yourself?
Good at: Knows the business best.
Falls short: You stop seeing your own pages, and nobody rechecks after every release.
PinMarks: Looks at every scanned page, desktop and mobile, every time.
Conversion fixes need a designer and a marketer. Give each one an owner.
Report issue copies a finding into your Feedback inbox with its priority, first affected page and screenshot. From there it follows your usual tracker workflow.
No social proof on key pages
First detected 3d ago · Last scanned today
Problem
No testimonials, reviews, ratings or customer logos were found on this page.
Found on
- /
- /pricing
Recommended fix
Add proof near the main action, such as a short testimonial or customer logos.
You set the rules
You choose what is checked
- UX, conversion and security checks are off until you turn them on under What should we check?
- The auto-detected sitemap, or up to 30 pages you list
- Daily, weekly or monthly, or scan on demand
- The AI design review covers up to 3 pages per scan
You decide what counts
- Dismiss a finding that is intentional
- Rescan a page to confirm a fix
- Nothing goes to your tracker until you press Report issue
- Export the findings as a Word document, a PDF or a CSV
Website monitoring is on the Enterprise plan. Try it free for 15 days:
Start free trialA trail of better pages
Conversion work is slow to prove. Scan history shows the gaps you closed.
A score you can chart
Every scan keeps its score and its open issues, so improvement is easy to show.
Recurring issues stand out
Findings that come back after being resolved are easy to spot in the Scans view.
Reports for clients
Export the findings as a Word document, a PDF or a CSV spreadsheet.
Built for one site or a whole portfolio
- Spot weak copy and mobile problems after every client edit
- A separate score and history for each site
- Send findings to the tracker your team already uses
- Marketing and design share one list
- Catch placeholder text and stale dates before customers do
- Check the mobile view after every release
The rest of your site's health, in the same monitor
Accessibility, content, SEO, links, legal gaps, uptime and an archive of your proof all live in one place.
Accessibility
Checks every page against WCAG 2.1 or 2.2 at level A, AA or AAA, with an accessibility score and plain-English fix steps.
Learn moreContent quality
AI-assisted review of spelling, grammar and wording, plus brand consistency checks and your own custom checks.
Learn moreSEO & AEO
SEO and AI-search checks on every page, with Google PageSpeed, Core Web Vitals and a starting llms.txt.
Learn moreBroken links
Tests internal and external links, so dead ends are found before your visitors hit them.
Learn moreLegal & privacy
Finds legal and privacy gaps that are easy to miss. Assign each one, send it to your tracker or export a client report.
Learn moreUptime monitoring
Checks as often as every minute and emails you when a site goes down or recovers. Warns 14 days before an SSL certificate expires.
Learn moreUX & conversion
AI-assisted review of weak calls to action, vague headlines, missing social proof and pricing-page gaps, plus layout, form and mobile problems seen in screenshots. Turn it on when you want it.
Learn moreCRO analysis
Conversion findings on every scan, plus an AI review of any one page with a score, fixes ranked by impact, quick wins and A/B test ideas. Every issue joins your checks.
Learn moreSecurity
Checks your home page for HTTPS, security headers, cookie flags and exposed server details. Turn it on when you want it.
Learn moreCompliance vault
Proof that you found it and fixed it. Every full scan is archived for up to two years, with a log of what was fixed, by whom and when, and a downloadable evidence package with a signed certificate.
Learn moreFAQ
Frequently asked questions
Everything you need to know before you start collecting feedback.
Conversion checks look for vague call-to-action wording, a headline that does not explain the value, missing social proof, no guarantee or risk-free wording and pricing-page gaps. An AI-assisted review of desktop and mobile screenshots looks for layout, form and mobile problems, placeholder text and an out-of-date copyright year.
Conversion checks that only make sense on the pages visitors decide on, such as home and pricing, skip every other page. The AI design review covers up to 3 pages per scan, at 1440px desktop and 375px mobile width.
No. UX, conversion and security checks are off until you turn them on under What should we check? in the monitor settings. See the rest of the monitor on the Website Monitoring page.
Yes. Report issue sends a finding to your Feedback inbox and tracker, see all integrations, and Export report gives you a Word document, a PDF or a CSV spreadsheet.
Website monitoring is on the Enterprise plan, and every plan starts with a 15-day free trial with no credit card needed. See pricing.
Stop chasing bugs.
Start pinning them.
Start collecting visual feedback today — fix bugs faster and keep your whole team in the loop.
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