Brand

PinMarks Brand Guidelines

Everything you need to write about PinMarks: our name, logos and colors, and how to use them.

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Naming

Our name is PinMarks: one word, with a capital P and a capital M. Never write it as “Pinmarks”, “Pin Marks” or “PINMARKS”. The name refers to both the company and the product.

Usage

Leave clear space around the logo equal to the height of the pin mark, and keep it legible. The PinMarks logos are our property. You may use them to refer to PinMarks, but you may not:

  • Stretch, rotate, outline or add effects such as shadows to the logo.
  • Change the logo colors, other than using the white version on dark backgrounds.
  • Place the logo on busy or low-contrast backgrounds.
  • Use the logo in a way that suggests PinMarks endorses or sponsors your product or content.

Questions? Get in touch.

PinMarks Wordmark

Our primary logo. Use it wherever there is room. Minimum size: 25mm in print, 72px on screen.

PinMarks Wordmark (Color)
ColorSVGPNG
PinMarks Wordmark (White)
WhiteSVGPNG

PinMarks Icon

The pin mark on its own. Use it for tight spaces such as favicons, app icons and social avatars.

PinMarks Icon (Color)
ColorSVGPNG

Colors

Orange and purple come straight from the logo and are our primary colors. Coral and charcoal support them in our product and website.

Primary

PinMarks Orange

#FC6A2F

Primary

PinMarks Purple

#3A0852

Accent

Coral

#FF724F

Secondary

Charcoal

#1A2029