Turn more visitors into customers
PinMarks checks your pages for conversion gaps on every scan, and an AI conversion expert reviews any one page on demand. You get a score, the fixes ranked by impact and test ideas, and every issue lands in the same list as your other checks.
Free for 15 days. No credit card needed.
Headline does not say what you offer
Nine calls to action compete for attention
Accreditation is buried mid-page
Conversion score7 issues added to your checks
The traffic is there. The enquiries are not.
A page can be fast, accessible and well ranked and still lose visitors because the message is unclear or the next step is hard to find.
You know the page too well
After a thousand views you stop noticing that the headline is a slogan or that three buttons say different things.
Small changes add up
A button gets renamed, a testimonial section is cut and a banner is added, and each edit looks harmless on its own.
Opinions instead of a list
Without a ranked list of problems, the team argues about what to change first and the page stays as it is.
From scan to a clear to-do list
Conversion checks
on every scan
Each scan applies fixed rules to your pages and adds an AI review of up to 3 of them, starting with the home page. Rules that only make sense on the pages visitors decide on, such as home and pricing, skip everything else.
- Vague button wording like “Submit” or “Click here”
- A headline that does not explain the value
- No testimonials, reviews, ratings or customer logos
- No guarantee, free trial or risk-free wording
- Pricing page without a plan comparison, FAQ or refund wording
CRO analysis
Export reportPages scanned
8 of 30 pages
Analyse any page
in depth
Pick a page, add the goal a visitor should reach and choose desktop or mobile. In under a minute you get a score from 0 to 100, issues ranked by impact with the fix and the expected effect, quick wins you can ship today and A/B test ideas.
- Value proposition, calls to action, forms, trust, copy and friction
- Real visitor behaviour from Microsoft Clarity when it is connected
- Quick wins that take under an hour
- A/B test ideas with a hypothesis and the exact change
Headline does not say what you offer
Analysed today · Desktop
Problem
The H1 is a regional slogan. A first-time visitor cannot tell what you offer or who it is for within five seconds.
Recommended fix
Replace it with a benefit-led line, such as what you do, for whom and the main benefit.
Expected impact
Fewer quick exits and more quote requests.
Every issue
joins your checks
The issues from an analysis are added to the same Checks table as the rest of your monitoring, so each one can get an owner, be sent to your tracker or be marked resolved. Every analysis is saved, so you can reopen it later.
Competing calls to action
First detected today · Last analysed today
Problem
Nine different buttons compete, and there is no single primary action.
Found on
- /
Recommended fix
Choose one primary call to action and turn the others into secondary links.
How is this different from…
What about a CRO agency audit?
Good at: A deep, expert review of your whole funnel.
Falls short: It costs a lot, takes weeks and is out of date after the next edit.
PinMarks: Runs on every scan and on any page in under a minute, so you can check again after each change.
What about A/B testing tools?
Good at: Prove which version converts better.
Falls short: They need traffic and a hypothesis to start with.
PinMarks: Finds the gaps worth fixing and suggests what to test, so your tests start from a good guess.
What about a generic AI chat?
Good at: Quick opinions on a pasted page.
Falls short: It does not see your real pages, your visitor behaviour or your other checks, and the answers are not tracked.
PinMarks: Reads the live page, uses your Clarity data and adds every issue to a list with owners and status.
Conversion fixes need a marketer and a designer. Give each one an owner.
Report issue copies a finding into your Feedback inbox with its priority, first affected page and screenshot. From there it follows your usual tracker workflow.
No social proof on key pages
First detected 3d ago · Last scanned today
Problem
No testimonials, reviews, ratings or customer logos were found on this page.
Found on
- /
- /pricing
Recommended fix
Add proof near the main action, such as a short testimonial or customer logos.
You set the rules
You choose what is checked
- The conversion check in scans is off until you turn it on under What should we check?
- Pick any page you have scanned for an in-depth analysis
- Add the goal of the page, or let the AI work it out
- Analyses cover pages of your own site only
You decide what counts
- Dismiss a finding that is intentional
- Nothing goes to your tracker until you press Report issue
- Treat the score and expected impact as guidance, not a promise
- If the AI is unavailable you still get a report from the fixed checks
Website monitoring is on the Enterprise plan. Try it free for 15 days:
Start free trialBuilt for one site or a whole portfolio
- A ranked list of fixes to show clients
- Check a page again after each change
- Send findings to the tracker your team already uses
- Marketing and design share one list
- Test ideas ready for your A/B tool
- See what visitors actually do, with Clarity connected
The rest of your site's health, in the same monitor
Accessibility, content, SEO, links, legal gaps, uptime and an archive of your proof all live in one place.
Accessibility
Checks every page against WCAG 2.1 or 2.2 at level A, AA or AAA, with an accessibility score and plain-English fix steps.
Learn moreContent quality
AI-assisted review of spelling, grammar and wording, plus brand consistency checks and your own custom checks.
Learn moreSEO & AEO
SEO and AI-search checks on every page, with Google PageSpeed, Core Web Vitals and a starting llms.txt.
Learn moreBroken links
Tests internal and external links, so dead ends are found before your visitors hit them.
Learn moreLegal & privacy
Finds legal and privacy gaps that are easy to miss. Assign each one, send it to your tracker or export a client report.
Learn moreUptime monitoring
Checks as often as every minute and emails you when a site goes down or recovers. Warns 14 days before an SSL certificate expires.
Learn moreUX & conversion
AI-assisted review of weak calls to action, vague headlines, missing social proof and pricing-page gaps, plus layout, form and mobile problems seen in screenshots. Turn it on when you want it.
Learn moreCRO analysis
Conversion findings on every scan, plus an AI review of any one page with a score, fixes ranked by impact, quick wins and A/B test ideas. Every issue joins your checks.
Learn moreSecurity
Checks your home page for HTTPS, security headers, cookie flags and exposed server details. Turn it on when you want it.
Learn moreCompliance vault
Proof that you found it and fixed it. Every full scan is archived for up to two years, with a log of what was fixed, by whom and when, and a downloadable evidence package with a signed certificate.
Learn moreFAQ
Frequently asked questions
Everything you need to know before you start collecting feedback.
Every scan checks your pages for conversion gaps with fixed rules plus an AI review of up to 3 pages, and lists the findings in the Checks table. Analyse a page in depth is on demand: pick one page and get a score, issues ranked by impact, quick wins and A/B test ideas.
The page’s headings, buttons and links, forms, text and trust signals such as testimonials, certifications and guarantees. With Microsoft Clarity connected it also uses that page’s rage clicks, dead clicks and quick-backs. It does not use screenshots, and it leaves out topics that already have their own check, such as accessibility, SEO, page speed and spelling.
Yes. Add an optional goal such as “Book a demo” and the review judges the page against it. Without one, the AI works out the most likely goal.
They are added to the same Checks table as every other check, so you can assign an owner, send one to your tracker or mark it resolved. Each analysis is also saved, so you can reopen it later without running the AI again.
No. It suggests what to test, with a hypothesis and the exact change, and you run the test in your own A/B testing tool.
You still get a report. It is built from the fixed conversion checks only, with no AI review or A/B test ideas, and it says so at the top.
The conversion check in scans is off until you turn it on under What should we check? in the monitor settings. Analyse a page in depth can be used any time once monitoring is set up. See the rest of the monitor on the Website Monitoring page.
Website monitoring is on the Enterprise plan, and every plan starts with a 15-day free trial with no credit card needed. See pricing.
Stop chasing bugs.
Start pinning them.
Start collecting visual feedback today — fix bugs faster and keep your whole team in the loop.
15-day free trial · No credit card · Cancel anytime