Connect Google Analytics, Microsoft Clarity or HubSpot to a project. PinMarks uses real visitor data to rank your pages, choose what to monitor and show how many visitors land on pages with serious issues.
Pages table
Each connected source adds a column to your Monitored pages table, so you can see who gets the visits before you open a single issue.
Example data
Audit report
Your website audit report shows how much of your traffic lands on pages with critical or serious issues, and where visitors get stuck.
Traffic impact
38% of your visits
land on pages with critical or serious issues.
Visitor behaviour · Clarity
Example data
Page selection
A sitemap lists everything, including pages nobody opens. Pick what to scan by real traffic instead.
Pages to monitor
Ranked by real traffic · last 30 days
Example data
Connect
Connect one, two or all three. Each project keeps its own connections.
| Google Analytics | Microsoft Clarity | ||
|---|---|---|---|
| How you connect | Sign in with Google in a popup, then pick a GA4 property | Paste an API token from Clarity: Settings → Data Export | Sign in with HubSpot in a popup and approve access |
| What PinMarks reads | Page paths and titles, with view and session counts | Rage clicks, dead clicks, excessive scrolling, script errors and sessions per page | Form names and types, contact counts by lead source, and page traffic |
| Time window | Last 30 days | Last 3 days (Clarity’s limit) | Last 30 days |
| Never reads | Who visited, or any user-level data | Session recordings, or who the visitors were | Names, emails, phone numbers or form submissions |
The numbers differ between tools because each one counts differently. Google Analytics counts every visit its tag sees, HubSpot only the visitors its tracking code reaches, and Clarity counts sessions and leaves out bots.
PinMarks reads counts. It can’t change anything in your accounts.
No script, tag or pixel. Data comes through each tool’s own API.
Only project admins and owners can connect a source, and they can disconnect it any time.
Explore
See what else helps your team go from feedback to fix.
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Learn moreFAQ
Everything you need to know before you start collecting feedback.
Google Analytics (GA4), Microsoft Clarity and HubSpot. Each project keeps its own connections, and you can connect one, two or all three.
Google Analytics and HubSpot open a sign-in popup, and for Google Analytics you then pick the GA4 property to read. Clarity uses an API token: in Clarity open Settings, then Data Export, generate a token and paste it into PinMarks.
Page views and sessions per page, Clarity frustration signals such as rage clicks, dead clicks and script errors, and from HubSpot form names, contact counts by lead source and page traffic. It never reads who visited, session recordings, names, emails or form submissions.
As traffic columns in your Monitored pages table, in the traffic impact and visitor behaviour parts of your website audit report, and when you choose which pages to monitor by their real traffic.
Each tool counts differently. Google Analytics counts every visit its tag sees, HubSpot counts only the visitors its tracking code reaches, and Clarity counts sessions for the last 3 days and leaves out bots.
No. PinMarks reads the counts through each tool’s own API, so nothing is added to your pages.
Project admins and owners. Access is read-only, and you can disconnect a source at any time from the project settings.
Traffic insights are part of website monitoring, which is on the Enterprise plan. Every plan starts with a 15-day free trial and no credit card is needed. See pricing.
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