Traffic insights

Fix what your real visitors hit first

Connect Google Analytics, Microsoft Clarity or HubSpot to a project. PinMarks uses real visitor data to rank your pages, choose what to monitor and show how many visitors land on pages with serious issues.

Pages table

Every monitored page, with its real traffic next to it

Each connected source adds a column to your Monitored pages table, so you can see who gets the visits before you open a single issue.

  • Google Analytics and HubSpot show page views for the last 30 days, Clarity shows sessions for the last 3
  • Sort by views to start with your busiest pages
  • Colour-coded per source so the columns are easy to tell apart
PageViewsViewsSessions
/pricing
/
/features
/contact

Example data

Audit report

A report that says what the issues cost you

Your website audit report shows how much of your traffic lands on pages with critical or serious issues, and where visitors get stuck.

  • Traffic impact from Google Analytics or HubSpot, over the last 30 days
  • A visitor behaviour section from Clarity: rage clicks, dead clicks and script errors per page
  • Hand a client one document that connects findings to visitors

Traffic impact

38% of your visits

land on pages with critical or serious issues.

Visitor behaviour · Clarity

18 rage clicks on /checkout12 dead clicks on /pricing3 script errors on /signup

Example data

Page selection

Monitor the pages people actually visit

A sitemap lists everything, including pages nobody opens. Pick what to scan by real traffic instead.

  • Choose pages from your connected source while you set up a monitor
  • Your top pages are scanned first
  • No connected source? PinMarks still reads your sitemap or discovers pages from your site

Pages to monitor

Ranked by real traffic · last 30 days

  • /pricing4,820 views
  • /3,310 views
  • /features1,960 views
  • /blog/old-post12 views

Example data

Connect

Three tools, one project

Connect one, two or all three. Each project keeps its own connections.

Google AnalyticsMicrosoft ClarityHubSpot
How you connectSign in with Google in a popup, then pick a GA4 propertyPaste an API token from Clarity: Settings → Data ExportSign in with HubSpot in a popup and approve access
What PinMarks readsPage paths and titles, with view and session countsRage clicks, dead clicks, excessive scrolling, script errors and sessions per pageForm names and types, contact counts by lead source, and page traffic
Time windowLast 30 daysLast 3 days (Clarity’s limit)Last 30 days
Never readsWho visited, or any user-level dataSession recordings, or who the visitors wereNames, emails, phone numbers or form submissions

The numbers differ between tools because each one counts differently. Google Analytics counts every visit its tag sees, HubSpot only the visitors its tracking code reaches, and Clarity counts sessions and leaves out bots.

Your analytics stay yours

Read-only, totals only

PinMarks reads counts. It can’t change anything in your accounts.

Nothing added to your site

No script, tag or pixel. Data comes through each tool’s own API.

Admins stay in control

Only project admins and owners can connect a source, and they can disconnect it any time.

FAQ

Frequently asked questions

Everything you need to know before you start collecting feedback.

Still have questions?

Our team replies fast and is happy to walk you through PinMarks.

Talk to us →

Google Analytics (GA4), Microsoft Clarity and HubSpot. Each project keeps its own connections, and you can connect one, two or all three.

Google Analytics and HubSpot open a sign-in popup, and for Google Analytics you then pick the GA4 property to read. Clarity uses an API token: in Clarity open Settings, then Data Export, generate a token and paste it into PinMarks.

Page views and sessions per page, Clarity frustration signals such as rage clicks, dead clicks and script errors, and from HubSpot form names, contact counts by lead source and page traffic. It never reads who visited, session recordings, names, emails or form submissions.

As traffic columns in your Monitored pages table, in the traffic impact and visitor behaviour parts of your website audit report, and when you choose which pages to monitor by their real traffic.

Each tool counts differently. Google Analytics counts every visit its tag sees, HubSpot counts only the visitors its tracking code reaches, and Clarity counts sessions for the last 3 days and leaves out bots.

No. PinMarks reads the counts through each tool’s own API, so nothing is added to your pages.

Project admins and owners. Access is read-only, and you can disconnect a source at any time from the project settings.

Traffic insights are part of website monitoring, which is on the Enterprise plan. Every plan starts with a 15-day free trial and no credit card is needed. See pricing.

No credit card required

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